Based on a total estimated cost of €82,000 over 4 years, Marketing, Innovation and Technology at Dublin City University has a 5-year ROI of 65.8%, with graduates earning around €43,000 after 5 years in the workforce.
The most recent CAO points requirement for this course (DC240) was 487 (2025).
Marketing, Innovation and Technology graduates from Dublin City University report a graduate employment rate of around 82%, good career progression.
Typical roles after graduating
- Marketing Executive
Common employers for Marketing, Innovation and Technology graduates include Digital agencies, FMCG companies.
By comparison, the median annual wage across all Irish employees is €38,000, and the average (mean) wage is €52,600. Marketing, Innovation and Technology graduates from Dublin City University start below the national median, and after 5 years earn roughly 18% less than the national average.
Open Marketing, Innovation and Technology (DCU) in the ROI calculator for the full salary, cost and comparison breakdown.